Background

The University Marketing and Communications (UMAC) team works on projects that consist of brand new campaigns and maintenance/improvement of existing pages.

One of my first projects as User Experience Intern for UMAC was to improve the layout and information architecture of the existing UWild site.

The university hosts hundreds of domains under their name, with varying user groups and content to display. Since their brand refresh in 2015, the UMAC team has been consulting websites to increase unification under consistent and effective branding. In this case, we tackled the Intramural Activities site, which offers free and reduced-cost activities to students. UWild is a branch of the IMA that hosts outdoor and off-campus adventures, with a website that hasn't seen a design update in over a decade.


User Interface Report

We went into this project knowing we wanted to optimize the site's layout for mobile-- our user analytics revealed that smartphones are where we get most of our site traffic. With this in mind, I've written a user interface report to evaluate the state of the site layout before redesigning and identify actions for improvement. The report can be found here:



Content and Information Architecture

UWild contains seven pages-- including homepage, five sidebar categories, and one nested page. Below are initial notes on the structure of these pages.



Final Layout Changes/Reflection

A comparison of the before and after can be found below. The final redesign focuses on:
  • communication through visuals
  • combination of like pages and content
  • cutting less relevant content
  • use of photo headers to complement mobile scrolling
  • bringing content and design up to brand standards